Heritage Day
Welcome to the Attalla Heritage Day Festival, a free, family-friendly celebration nestled in the heart of historic downtown Attalla. Each year, the streets come alive with arts and crafts displays, a classic car show, food vendors, live music across two stages, and a Kid Zone full of rides, games, and free activities.
Set amidst charming boutiques, restaurants, antique stores, and professional services, the festival is held in Historic downtown Attalla so guests can stroll safely from booth to booth, enjoy entertainment, and soak in the small-town charm.
🎪 Interested in Being a Vendor?
The Attalla Heritage Day Festival welcomes vendors from across the Southeast to join our day-long celebration of community, creativity, and tradition. Each year, our downtown streets fill with artists, crafters, food vendors, and specialty merchants who help make the event one of the most anticipated festivals in North Alabama.
Once your application has been submitted, it will be reviewed by the event committee. If approved, you will receive a confirmation email with payment instructions to finalize your registration. Vendor spaces are not guaranteed until payment has been received in full.
What You’ll Need Before You Apply
Before starting your application, please make sure you have a few important items ready. You’ll need photos of your booth or setup, links to your products (such as a website, Facebook, or Etsy page), and—if you’re selling food—your current health permit and menu. Applications are not considered complete until all required information and payment have been received. Paper applications are also available at the Attalla Library for those who prefer to apply in person.
Vendor Space Details
Most vendor spaces measure 10 feet wide by 16 feet deep, with a few 10x10 spaces available. If you’re using a trailer, please include the trailer hitch in your total measurement when selecting your space. For example, a 9-foot trailer with a 2-foot hitch requires an 11-foot space. All spaces are located along the curb in designated downtown areas and are assigned to provide a balanced mix of vendors and easy customer access.
Vendor Fees (New for 2026)
We’re excited to announce that inverter generators will be allowed this year!
Below is a summary of booth categories and fees:
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Arts, Crafts, Accessories, Home DĂ©cor, and Pre-Packaged Foods: $75
(Includes vendors with cottage food licenses.) -
Small Food Vendors: $125
For vendors serving items such as coffee, peanuts, cotton candy, or lemonade with limited menus and no meat items. -
Large Food Vendors: $165
For those preparing hot meals such as meats or vegetables. Note: this fee does not guarantee extra space—standard vendor spaces remain 10 feet wide. -
Additional Spaces: $75 each
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Electricity (if available): $20 for up to two plugs; additional plugs are $20 each.
When filling out the form, you’ll be asked to indicate whether you use a trailer, include your total length (with or without hitch), note whether power is needed, and confirm your total fee amount.
Important Vendor Information
Vendor space reservations cannot be made over the phone, and we are unable to hold spaces without full payment and documentation. Food vendor spots are limited and will be assigned on a first-come, first-served basis. Food vendors may be asked to submit a copy of their current health rating.
Please note that only Pepsi products, including bottled water, may be sold during the event. Pepsi sponsors this event, and adherence to this policy is mandatory.
Application Information
Applicants will provide contact details including name, business name, address, email, and phone number. Returning vendors will be welcomed back, while new vendors will be greeted as first-time participants—we’re thrilled to have you join the Heritage Day family!
Vendor Categories
When applying, vendors will select one of the following categories to ensure the application collects the right information:
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Arts & Craft
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Apparel
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Accessories
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Home DĂ©cor
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Pre-Packaged Food Items
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Food Truck / Food Vendor
Each category asks for a description of the products sold, links to your online presence, and a photo of your booth or display. These photos help determine eligibility and may also be used for marketing and promotional materials.
Food Vendor Requirements
Food truck and food vendor applicants will be asked to acknowledge the Pepsi-product policy by initialing their agreement within the application. A copy of current Health Department Guidelines must be uploaded, along with a signed acknowledgment that the vendor has read and understood them. Vendors should also upload a copy of their menu for review.
Refund and Weather Policy
Attalla Heritage Day is a rain-or-shine event, and refunds will not be issued for any reason. In the event of severe weather, the festival may be delayed, closed early, or canceled, but no refunds will be provided.
To stay informed of event updates, follow these official Facebook pages:
We encourage all vendors to follow these pages for real-time updates, reminders, and weather notifications.
Set-Up and Check-In
Vendors may begin setting up their booths Friday, October 16 at 5:00 p.m., or Saturday, October 17 starting at 5:30 a.m. Please indicate your setup preference when applying. Vendors must check in upon arrival to secure their assigned space, and vehicles must be moved as soon as unloading is complete. Only vehicles actively unloading may enter the event area.
If your setup requires more than 10 minutes, please note that in your application. Longer setup times may be assigned to alternate locations to ensure a smooth check-in for all participants.
Directions for Check-In:
From downtown Attalla, turn onto 7th Avenue past the police department, then turn left on 5th Street past City Hall. Follow the Registration signs to the alley, where event staff will direct you to your assigned space. Please note that spaces are not pre-assigned in advance.
